International advertising campaigns

Specialist marketing translators

The translation of advertising campaigns is a specific skill, one that requires the translator to take account of the local culture, including religion, social and commercial habits, rules of conduct, ethical norms, and restrictions or attitudes caused by the political system - which can be very influential on the consumer’s decision-making process.

Our specialist translators are dedicated to providing accurate translations, which convey the message of the original text while taking the above factors into consideration. Although the translator will do their absolute best to capture the essence of the original advertising campaign, we always suggest to our clients that they engage the services of a marketing expert once the translation is complete, someone who can give the text the magic touch that is needed for a competitive edge. Also, many countries have restrictions imposed on advertisements and regulations which need to be adhered to, of which only professionals in that field will be aware.