Doing business in Georgia

Georgia is perhaps not the most obvious choice as a country in which to do business. However, if you take into consideration the fact that this country is one of the oldest wine regions in the world, and possesses a wealth of natural assets such as citrus fruit, tea, tobacco, and coal, then plenty of opportunities can be uncovered. Perhaps you are interested in researching potential business opportunities for your company. If so, it is handy to be aware of a number of customs and habits in Georgian business circles. This article puts together a few tips for you that cover the process of doing business in Georgia.

Meeting

In Georgia, business meetings are a formal affair. A firm handshake is the norm, as is addressing your business counterparts as ‘Mr’ (Georgian: ‘Batano’) or ‘Mrs’ (Georgian: ‘Qalbatano’), followed by their surname. Direct eye contact is seen as a sign of respect and trust.
Always give out business cards to everyone present at a meeting, and treat with respect those cards that you are given. Carefully look at the business card and then store it safely on your person. Do not leave any business card given to you on the table in front of you and do not put it away without having looked at it.
Direct personal questions are usual between business partners. Your Georgian contacts will also value being asked about their family and personal life.

Corporate gifts

Corporate gifts go down well in Georgia. It doesn’t have to be a grand gesture; even a small box of chocolates will be accepted with pleasure. If you are invited to someone’s home, you should certainly bring a small gift such as chocolates, flowers, or a bottle of wine or spirits. In Georgia, gifts are not opened in the presence of the giver.