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Europe
Country guides covering business communication across Europe.
Western Europe
- DOING BUSINESS WITH GERMANYAround the negotiation table or during a presentation, a German business partner will look for specifics.
- Doing business with FranceFrance is one of the major trading partners for British companies.
- Doing business in AustriaPersonal relationships are very important in Austria and people are generally cautious about entering into business relationships.
Northern Europe
- Doing business in DenmarkBritish and Danish companies have a long history of successfully doing business together in many areas.
- Doing business in EstoniaThe IT skills that are present in Estonia are, above all, used by foreign companies to modernise traditional production processes.
- Doing business in FinlandFinland’s geographical location as one of only two Northern European countries sharing a border with Russia is considered by investors to be a great advantage.
- Doing business in IcelandThe surname is simply the first name of the person’s father plus the word ‘son’ or ‘daughter’, so, for instance, Jan, the son of Ewald, is Jan Ewaldson.
- Doing business in LatviaLatvia has witnessed strong economic growth since it declared itself independent of the Soviet Union in the early nineties, and the country’s official currency has been the euro since 1 January .
- Doingbusiness in LithuaniaThe official language in Lithuania is Lithuanian, a Baltic language that is related to Latvian.
- Doing business in NorwayPunctuality is important for all business relationships, but it is especially true in Norway.
Southern Europe
- Doing business in CataloniaA great many companies from abroad have selected Catalonia as a region in Spain in which they invest and they conduct business there on a daily basis.
- Doing business in GreeceA typically British gift would do very well, for instance, but chocolates or flowers are also always appreciated.
- Doing business in ItalyIn Italy, people wanting to do business generally get to know each other on a personal level first.
- Doing business in the Basque CountryBasque culture has a strong oral tradition in which people are expected to keep their word.
- Doing business in PortugalJust as in other Mediterranean countries, food plays a very big role in the life of the Portuguese.
Central and Eastern Europe
- Doingbusiness in CroatiaA large proportion of the population also speaks Serbian.However, in business circles the lingua francas are, on the whole, English and German.
- Doing business in PolandFor more tips about doing business in Poland, see the article below.
- Doingbusiness in RussiaParticularly at a first meeting, it is important to get to know each other personally before getting down to business.
- Doing business in SloveniaIn Slovenia, people think it is very important that they first get to know the person they are talking to before getting down to business.
- Doing business in HungaryHungary may not seem like the most obvious place for some to find a business partner, but the economic growth that the country has seen in recent years makes it very attractive for foreign investment.
- Doing business in SlovakiaThe open borders seem to offer endless opportunities, but doing business with Slovakia is very different than it may be in the UK.
- Doing business in AlbaniaThe language naturally plays a key role in doing business in this country.
- Doing business in Bosnia and HerzegovinaDoing business with companies in Bosnia and Herzegovina can sometimes be complicated because thanks to the many laws and rules which apply in the country.
- Doingbusiness in the Czech RepublicMany businesses in the Czech Republic are closed on a Friday afternoon so do not plan any meetings for that time.
- Doing business in MacedoniaThe business world in Macedonia is quite formal, so it is important to know how to greet someone.
- Doing business in BulgariaMany entrepreneurs run into cultural differences when doing business.
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